Customers who read unique, engaging, and relevant articles are more likely to think of the company that produced the article as a “thought leader.” This mental positioning means that when customers get to the point of making a buying decision, they will depend on preconceived notions about the companies that have the solutions that they desire. That positioning in the mind of the consumer is sometimes referred to as “mental real estate.”
Creating Shareable Digital Content
The organic ranking of websites is raised through Content Marketing. Search engines give higher rankings to websites that have new, relevant content and high social media signals consistently published. Additionally, when content is shared via social media, search engines receive “signals” which add to the authority and rank of the website.
What is Social Media Marketing?
Social Media Marketing refers to the work of presenting a company’s brand online to consumers through social media channels. If a company is not visible on a particular channel, it is likely that there is still a conversation going on about that brand – a conversation that the brand is not controlling or guiding.
Companies can use social media to clearly establish their brand in the minds of consumers by sharing messaging, photos, videos, or links that support their image. Most social media channels provide the ability for companies to establish brand pages, allowing consumers to find and interact with company brand managers. Platforms like Facebook, Twitter, Linkedin, Google+, Youtube, and Pinterest are all typically used by companies to engage their customers.
Customers are frequently turning to social media when they have a problem with a service or product, to find answers to common issues, or simply to voice their complaint in a public forum. Companies can enhance their image online by providing prompt, courteous customer service in a highly visible environment.
Social Media Promotion
Social media channels allow companies to offer special discounts or promotions to their followers. This type of marketing increases customer loyalty and provides an additional possibility for viral sharing.