Reputational Risk Management

Companies and their leadership are often surprised by reputational harm.  Reputational risk management seeks to mitigate this damage by preemptively securing online reputation markers and properties. Companies that prepare for reputational harm also benefit from increased traffic, higher rankings, and increased social signals that enhance a brand’s visibility online.

Reputation Secure Matrix™
Reputational Risk Management Assessment and Preparation Matrix

Online Reputational Risk ManagementFathom Innovations has created a proprietary 147-point reputational risk assessment and preparation matrix to alleviate concerns about risk.  This process, Reputation Secure Matrix™, gives companies and individuals control over their identities and reputations online.  Similar to a SWOT analysis, our system outlines key areas of concern by identifying strengths, weaknesses, opportunities, and threats related specifically to online reputation.

Led by marketing strategist, Dr. Casey S. McClure, Fathom Innovations continues to push the boundaries of marketing in the 21st century. By employing deep analysis for each client, Fathom is able to target the specific online properties and identities that will lead to a more secure online reputation.

The oceans of digital reputational risk management change daily, requiring research and focus that exceeds the usual approach to marketing.  By investigating customer trends, data-driven search analysisonline behaviors, and marketing techniques, Fathom delivers.

Warren Buffet:

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.