Social Media Marketing


Social Media Marketing refers to the work of presenting a company’s brand online to consumers through social media channels. If a company is not visible on a particular channel, it is likely that there is still a conversation going on about that brand – a conversation that the brand is not controlling or guiding.

Companies can use social media to clearly establish their brand in the minds of consumers by sharing messaging, photos, videos, or links that support their image. Most social media channels provide the ability for companies to establish brand pages, allowing consumers to find and interact with company brand managers. Platforms like Facebook, Twitter, Linkedin, Google+, Youtube, and Pinterest are all typically used by companies to engage their customers.

Connect To Customers

Customers are frequently turning to social media when they have a problem with a service or product, to find answers to common issues, or simply to voice their complaint in a public forum. Companies can enhance their image online by providing prompt, courteous customer service in a highly visible environment.

Social media channels allow companies to offer special discounts or promotions to their followers. This type of marketing increases customer loyalty and provides an additional possibility for viral sharing.

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