Social Media Marketing refers to the work of presenting a company’s brand online to consumers through social media channels. If a company is not visible on a particular channel, it is likely that there is still a conversation going on about that brand – a conversation that the brand is not controlling or guiding.

Companies can use social media to clearly establish their brand in the minds of consumers by sharing messaging, photos, videos, or links that support their image. Most social media channels provide the ability for companies to establish brand pages, allowing consumers to find and interact with company brand managers. Platforms like Facebook, Twitter, Linkedin, Google+, Youtube, and Pinterest are all typically used by companies to engage their customers.